Every comment, blog, article or social media post etc. has their own sentiment. Sentiment analysis is contextual mining of text which identifies and extracts subjective information in source material, and helping a business to understand the social sentiment of their brand, product or service while monitoring online conversations. However, analysis of social media streams is usually restricted to just basic sentiment analysis. Sentiment should be Positive, Negative or Neutral.
For analyzing the Sentiment SAS introduced SAS Sentiment Analysis Studio. By using SAS Sentiment Analysis Studio we can simply review the sentiment of any text content.
Below is the icon of SAS Sentiment Analysis Studio: