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Month: March 2022

SAS® CI 360 Integration with Twilio Voice App

Introduction What if every time customers interacted with you, they got exactly what they needed or wanted, with minimal effort? Consider SAS® Customer Intelligence 360 to get detailed insight from the digital channels where your customers interact with your brand the most. In this blog we discuss the SAS® CI 360 Integration with Twilio Voice […]
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Using the SAS® Content Categorization Studio

n my last blog, I have covered Text Analysis and Text Parsing. In this blog I am going to cover Text Analystics module i.e. SAS Content Categorization Studio. By using SAS Content Categorization Studio we can categorize the unstructured text data. This process is known as building taxonomy. By building Taxonomy we can identify major […]
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Using the SAS® Sentiment Analysis Studio

Every comment, blog, article or social media post etc. has their own sentiment. Sentiment analysis is contextual mining of text which identifies and extracts subjective information in source material, and helping a business to understand the social sentiment of their brand, product or service while monitoring online conversations. However, analysis of social media streams is […]
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