Problem Statement
- Everybody wants to know what it’s going to cost.
- Requirements aren’t clearly defined.
- Requirements need to change for business reasons.
- Requirements prevent changing to a more suitable solution.
- It takes FOREVER to launch the new site.
- A site is never really done when it’s launched.
- My fancy content management system/e-commerce site got hacked!
- My fancy content management system has reached the end of life!
- My site broke after an upgrade.
- It costs too much up front!
Value Proposition
A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. A value proposition is part of a company’s overall marketing strategy. The value proposition provides a declaration of intent or a statement that introduces a company’s brand to consumers by telling them what the company stands for, how it operates, and why it deserves their business.
A value proposition can be presented as a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement, if worded compellingly, convinces a potential consumer that one particular product, or service the company offers will add more value or better solve a problem for them than other similar offerings will.
- A company’s value proposition tells a customer the number one reason why a product or service is best suited for that particular customer.
- A value proposition should be communicated to customers directly, either via the company’s website or other marketing or advertising materials.
- Value propositions can follow different formats, as long as they are “on brand,” unique, and specific to the company in question.
- A successful value proposition should be persuasive and help turn a prospect into a paying customer.